What even is a digital artefact? And where do I even start? For myself and probably the majority of the BCM 114 cohort, we were all thinking this after week 1. Coming out of my tutorial you would think I would have had some idea of what this ‘digital artefact’ consisted of… sadly no. However, I was thrilled that this project was so broad, I could choose whatever I wanted, the possibilities were endless!!
In all honesty, I was quite excited to start brainstorming ideas with my friend Alex as we were looking forward to collaborating. The drive home from uni in week 1 was jam-packed with intense brainstorming and throwing around completely random ideas which, we found hilarious. We knew we needed to conjure up an idea within the week so we could get on top of the work early. We shortly agreed that our project would be focused on our common interests and hobbies in some aspect. During our 40-minute drive, we managed to cover topics from cooking shows to ‘how to change a tire’ to our take on conspiracy theories. For Alex and I, money and time were big contributing factors for our project. We wanted to create a product which, would be cost-efficient since we are currently studying at university. As well as this, we wanted to be time-efficient meaning, creating a product, which would not necessarily need much research since our focus is on our interests.
After having laid down the groundwork for our project we finally came up with our idea! Defining our target audience for our digital artefact was our first step and was easily agreed upon. Our target age demographic is 18-22 females, generally those attending university. We thought about this age demographic for a while and agreed it was the right choice as we fit into this age range and therefore have the most knowledge in this domain. Having first-hand experience, we are aware of the key causes of stress during university. Our vision is an advice page which, explores topics from money i.e. where to find the best affordable clothes, to studying tips and relationships. As soon as we came up with the general concept, everything started to fall into place. Alex and I were bouncing off one another’s ideas and our DA list grew and grew!
Up to this point, Alex and I have created our website and an Instagram account where we will post pictures, quotes and updates. At the moment we are writing up our articles on our main topics. Our website will have an email linked to it wherein viewers can send in questions, stories or topics they would like to read about. Readers can also contact us through our Instagram page, which will have an attractive design targeted to this audience.
Alex and I are both very excited to get straight into this project as it is something we are passionate about! Since we are both majoring in Marketing and Advertising, we chose social media platforms for our project as we believe it will best target our audience.
Lately, we have been researching reliable websites, blogs and YouTubers we follow which, correlate with our topics. Mainly I have been exploring holistic fitness/health pages, environmental blogs, which explore humanitarian issues and ways to become more sustainable, as well as other random pages/YouTube channels that have yummy snacks and fun ideas we could turn into an enjoyable article.
We would love to hear from you girls out there if there is anything you would like to see or anything you would like to read about! Watch this space for some exciting stuff!!
xx
Leonard K 
I love this idea! You have come up with something super relevant and relatable to most people in your demographic. By the sounds of things, the content you will be creating will be very helpful to all of us at university and it will be really comforting to know we have somewhere to go to if we ever need advice! It’s great that you two are looking out for others through this project! I also think this is such a good idea as you will be able to gain high levels of engagement and interaction with your audience! Being able to hear both of your advice on these topics will make it really interesting and will provide your audience with more than one perspective, which I think is important! As a way to expand your audience, perhaps you could get one of your male friends in some weeks to also provide a guy’s perspective and allow males to have an opportunity to ask for some advice on these same topics! Also, I think it would be great if you also decided to use YouTube as a platform for this project, as being able to actually see you and listen to the way in which you give the advice would create a more personal connection when discussing these important topics! I think this is a great idea and I can’t wait to see it all come together!
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Love this concept! I’m so glad somebody is doing something like this! I think you’ve really nailed the age demographic for this one, as the content that you are planning to produce, and the platforms you have chosen will really suit your target audience. There really is a great demand for something of this sort, and has been something that I have often thought of, especially since I am not from the area originally. I think a great addition to this might be the most affordable (but still decent place) to get your hair or nails done, as these are luxuries I have had to leave behind after moving from home! Youtube would be an awesome addition to this concept as we all love a cheeky vlog! Really excited to see what you come up with! Best of luck!
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