The wait is over… here is my digital artefact pitch!!
Over the past four weeks we have described our media niche, mapped out a field site, problematised issues involved with the niche and finally laid down plans for our research process, including ethical standards, methods of observation, auto-ethnography, and a detailed schedule for the completion of the project. Altogether, these four blog posts have allowed for the ideation of Christine, Alex and I’s digital artefact project, which we will ethnographically explore. To allow for greater awareness into this aesthetic, we have created an Instagram account, @almondmlk.co whereby we will be sourcing and posting images that resonate with this media niche. Although this aesthetic is present on various platforms like Pinterest or Tumblr, we decided on Instagram as we believe we will gain a wider audience and hence, more interactions.
In addition to applying an observation research approach, I will be analysing and observing this niche/community through the concept of interpretivism. I believe this concept is most applicable as the world of Instagram and how we view images is entirely up to our interpretations. I will be focusing my ethnographic research on ‘what do audiences want to see and what is being posted’. To achieve this, I will be observing and taking notes on what the most popular categories/images are e.g. lifestyle, fashion etc. Understanding what this community is posting and why will allow me to source and create a similar tone and mood for our Instagram page.
I am very keen to start our ethnographic research and see where our Instagram page may take us!!
References:
Caulfield, J., (2020). An Introduction To Ethnography | What Is It And How Is It Used?. Scribbr. Available at: <https://www.scribbr.com/methodology/ethnography/> [Accessed 1 September 2020].
Dam, R. and Siang, T., (2020). What Is Ideation – And How To Prepare For Ideation Sessions. The Interaction Design Foundation. Available at: <https://www.interaction-design.org/literature/article/what-is-ideation-and-how-to-prepare-for-ideation-sessions> [Accessed 2 September 2020].
Dudovskiy, J., 2020. Interpretivism (Interpretivist) Research Philosophy – Research-Methodology. Research-Methodology. Available at: <https://research-methodology.net/research-philosophy/interpretivism/> [Accessed 2 September 2020].
Leonard K 